MAXIMISE BRAND REACH WITH AMAZON DSP ADVERTISING
Target high-intent audiences across Amazon’s powerful ecosystem — on and off Amazon.
WHAT IS AMAZON DSP?
Amazon DSP (Demand-Side Platform) allows brands to programmatically buy video, display, and audio ads across Amazon-owned sites (like Amazon.com.au, Prime Video, Twitch, and IMDb) as well as thousands of third-party websites and apps.
With access to Amazon’s exclusive first-party shopper data, DSP gives brands the power to reach audiences at every stage of the customer journey — whether or not they sell directly on Amazon.
Key Capabilities
- Audience targeting using Amazon shopping and streaming behaviours
- Retargeting past website or product viewers
- Full-funnel campaigns (awareness, consideration, conversion)
- Cross-device placements (mobile, desktop, tablet, CTV)
- On and off-Amazon ad placements
- Amazon Marketing Cloud (AMC) attribution modelling
WHY CHOOSE TWENTY TWENTY AS YOUR DSP PARTNER?
As a Premium Amazon Partner, TWENTY TWENTY provides end-to-end strategy, management, and optimisation for Amazon DSP campaigns. We help brands & agencies navigate the complexities of DSP and deliver measurable outcomes through:
- Expert-led campaign setup and audience strategy
- Creative production support for OLV and display assets
- Optimisation for performance and efficiency
- Transparent reporting and insights
- Access to premium placements including Prime Video Ads
YOU’RE IN GREAT COMPANY
We work with ambitious Australian and international brands looking to supercharge their growth.
AMAZON DSP UNLOCKS ADVANCED ADVERTISING CAPABILITIES
Exclusive Audience Insights
Leverage Amazon’s first-party data to reach shoppers based on real purchase behaviours.
Brand Visibility
Appear across Amazon’s owned media (Twitch, IMDb, Prime Video) and trusted third-party sites.
Full-Funnel Impact
Drive awareness, consideration, and conversions — all in one platform.
On & Off Amazon Reach
Engage audiences wherever they spend time, not just on Amazon.
High ROAS Potential
Brands often see strong returns from well-targeted, data-driven campaigns.
Amazon DSP Ecosystem Explained
Amazon’s ad ecosystem goes beyond the product page. With DSP, your brand can connect with customers:
- While streaming shows on Prime Video
- Watching live content on Twitch
- Browsing entertainment on IMDb
- Shopping or reading product reviews on Amazon
- Across third-party websites through programmatic media buys
Ad Formats Include:
- Online Video Ads (OLV)
- Display Banners
- Audio Ads
- Interactive & Shoppable Formats
HOW WE HELPED WET ONES LAUNCH AND DRIVE +6.2 ROAS THROUGH AMAZON DSP AND SPONSORED ADS
We partnered with Wet Ones to build a DSP campaign targeting shoppers who viewed competitor products, similar products and life events. Using display and Video we:
- Delivered a 104% increase to ROAS compared to past campaigns
- Increased branded search volume by 31%
- Delivered 6.2x return on ad spend in 6 weeks
Let’s build something similar for you.
Want to find out how we can support you?
Let’s Plan Your Amazon DSP Strategy
We help Agencies & Brands in Australia and globally access the full potential of Amazon DSP — our expert team will take care of the heavy lifting and work with you on the brief and strategy.
Through our exclusive partnership with Amazon – you can access Amazon Prime ads.