CASE STUDIES

We partnered with Wet Ones to build a DSP campaign using our property Insight Precision Engine™ framework. Activated using an mix of Sponsored ads, Display and Video we:

• Delivered a 104% increase to ROAS compared to past campaigns
• Increased branded search volume by 31%
• Delivered 6.2x return on ad spend in 6 weeks

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Working with Sleep Tight Babies, we took their flagship product to both ‘Bestseller’ status in the Baby category, as well as ‘Amazon Choice’ status for the brand. We have seen consistent and strong year-on-year improvement in sales revenue, and continue to drive growth in this competitive space.

From setup to growth, our Amazon strategy helped The Collagen Co get to #1 bestseller within 4 months of launch, where it has remained to this day. Careful planning of Amazon Events and the leveraging of their own channels helped us get to bestseller helped us additionally drive 804% growth from events.

Ziba Wellness, an Australian women’s health supplement brand, partnered with TWENTY TWENTY to manage their Sponsored Ads and Amazon retail strategy on Amazon AU. In the first 4 months we:

• Delivered an 85% increase in total sales, beating the brand’s pre-engagement Christmas peak
• Took the hero product to #4 Best Seller in category, with 77% of sales now organic
• Achieved a 3x total return on ad spend, with ad investment held to 8.1% of total sales
• Grew visibility with a 224% increase in impressions and 118% more clicks

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After 3 years of managing Amazon internally with limited success, we took BrandTactics’ Amazon store from a 1-2 ROAS, to 9+ ROAS within the first year, and steady and conistent increase in YoY revenue.