Brand Tactics
Sleep Tight Babies had been working with a UK-based agency but felt they had plateaued and were missing untapped growth opportunities. They needed a partner who was not only local and accessible but also deeply analytical and experienced in breaking through in high-competition spaces.
SERVICES PROVIDED
- Amazon Account Audit
- Amazon FBA Setup
- Amazon Product Listing Optimisation
- Amazon A+ Content Creation
- Amazon Product Image Optimisation
SERVICES PROVIDED
The Baby products category on Amazon is one of the most saturated and competitive verticals, with thousands of established brands vying for visibility and trust.
Complicating matters further, one of their key brands—contributing over 20% of total revenue—was unexpectedly discontinued and removed from the store, forcing a sudden pivot in strategy.
Our Approach
We began with a comprehensive audit of their Amazon seller account and advertising performance, identifying where existing efforts were falling short and which products held the most untapped potential. Recognising the aggressive nature of the Baby category, we built a strategy focused on precision: rebalancing spend, improving organic visibility through content and keyword optimisation, and strengthening product positioning through FBA and Amazon Events.
Headline 1
- Amazon Account Audit
- Amazon FBA Setup
- Amazon Product Listing Optimisation
- Amazon A+ Content Creation
- Amazon Product Image Optimisation
Headline 2
- Amazon Account Audit
- Amazon FBA Setup
- Amazon Product Listing Optimisation
- Amazon A+ Content Creation
- Amazon Product Image Optimisation
Headline 3
- Amazon Account Audit
- Amazon FBA Setup
- Amazon Product Listing Optimisation
- Amazon A+ Content Creation
- Amazon Product Image Optimisation
The Results
Following the strategy pivot, we successfully took their flagship product to both ‘Bestseller’ status in the Baby category, as well as ‘Amazon Choice’ status for the brand. We have seen consistent and strong year-on-year improvement in sales revenue, and continue to drive growth in this competitive space.