MAXIMISE BRAND REACH WITH AMAZON DSP ADVERTISING
TWENTY TWENTY is built by senior programmatic traders and Amazon media strategists.
We don’t treat DSP as an add-on — it’s our core specialisation. Using our proprietary Audience-First + Brand Safety Framework, we plan and buy Amazon DSP campaigns that reach the right people, in the right environments, at the right moments.
Why Amazon DSP is different — and why you need specialists
Amazon DSP isn’t like Google, Meta or traditional programmatic.
It requires deeper audience science, retail understanding, and expert media trading.
Most agencies dabble.
We specialise.
With TWENTY TWENTY you get:
- Senior DSP traders — not juniors learning on your budget.
- Audience-first planning that aligns brand, performance and retail signals.
- Brand-safe environments that reduce wasted impressions and protect reputation.
- Premium Amazon inventory access with lower minimum spends.
- Cross-funnel DSP structure built for brand lift, consideration and incremental reach.
- Industry-leading transparency — no black boxes, no unclear reporting.
DSP is not something you “try.”
DSP is something you need experts to run.
The TWENTY TWENTY Insight Precision Engine™
A methodology used by our senior DSP strategists to power every campaign.
This proprietary framework layers three critical components to deliver predictable, high-performing Amazon DSP campaigns:
Audience Science
Brand Safety & Environment Controls
Precision Media Buying
Together, these layers create a DSP system that outperforms generic programmatic buying – especially for non-endemic brands who rely on accurate, high-intent audiences.
Premium inventory, unlocked
Access Amazon’s most powerful brand environments with reduced minimum spends.
TWENTY TWENTY gives brands access to Amazon’s premium DSP inventory, including:
- Prime Video
- Twitch
- IMDb
- Amazon Publisher Network
- Freevee
- NBA (Amazon-owned distribution)
- High-impact Amazon home placements
- Expanded reach with Netflix
Most advertisers can’t access this level of inventory — either due to spend minimums or lack of Amazon DSP seat access.
With TWENTY TWENTY, you get:
- Access to premium supply without enterprise minimums
- The scale of Amazon-owned channels plus third-party publishers
- Brand-safe environments your audience actually trusts
- Local DSP planning with global reach
This is where serious brand campaigns live.
Non-Endemic & Endemic DSP — Why brands choose us
Non-Endemic Brands
(Financial services, automotive, hospitality, streaming, fitness, telco, education, professional services, travel.)
Amazon DSP unlocks audiences traditional media can’t reach — people actively in buying cycles across thousands of categories.
Perfect for:
- Brand campaigns
- Awareness & reach
- Consideration uplift
- New market entry
- Audience expansion
- Video-first storytelling
Endemic Brands
(Retail, grocery, consumables, beauty, home, lifestyle, supplements, pet, electronics.)
DSP accelerates marketplace success with upper and mid-funnel influence that drives Amazon retail performance.
Perfect for:
- Product launches
- Re-engagement
- Competitor conquesting
- Basket expansion
- New-to-brand growth
How we build DSP campaigns that actually perform
Industry-leading audience modelling
We combine Amazon first-party data, custom audiences, lifestyle segments and contextual placements.
Full-funnel DSP structure
Awareness → Consideration → Purchase influence
Tailored to your category, not a cookie-cutter model.
Creative sequencing across premium media
Video, OTT, display and interactive formats built for attention and recall.
Transparent reporting + insights
We show what worked, what didn’t, and what needs scaling.
Always-on optimisation by senior traders
No automation-only approach.
Real traders refine pacing, bidding and placements daily.
AMC Data Modelling
Get clarity on your customer journey and make smarter optimisation decisions that actually move the needle.
HOW WE HELPED WET ONES LAUNCH AND DRIVE +6.2 ROAS THROUGH AMAZON DSP AND SPONSORED ADS
We partnered with Wet Ones to build a DSP campaign targeting shoppers who viewed competitor products, similar products and life events. Using display and Video we:
- Delivered a 104% increase to ROAS compared to past campaigns
- Increased branded search volume by 31%
- Delivered 6.2x return on ad spend in 6 weeks
Let’s build something similar for you.
Why agencies choose TWENTY TWENTY for DSP
Self-Managed DSP (through our seat)
For agencies or in-house teams wanting DSP access without Amazon minimums.
We provide the DSP access, controls, support and safety framework.
Fully Managed DSP
We handle everything — strategy, planning, buying, optimisation, brand safety, reporting.
You choose the model; we deliver the performance.
Frequently Asked Questions
What is Amazon DSP?
Amazon DSP is Amazon’s programmatic advertising platform, allowing brands to buy display, video and streaming inventory both on and off Amazon using Amazon’s unique audience data.
Can non-endemic brands use Amazon DSP?
Yes — and many should. You do NOT need to sell on Amazon to run DSP.
Do I need large budgets to start DSP?
Not with TWENTY TWENTY.
Our partnership model allows reduced minimum spends.
Why choose TWENTY TWENTY over Amazon directly?
You get senior traders, custom frameworks, audience precision, and expanded inventory options without the rigid constraints of Amazon-led campaigns.
What results can we expect?
Brand lift, reach efficiency, increased consideration and high-quality audience exposure — varying by category and creative.
GET IN TOUCH
Ready to run Amazon DSP properly?
From Product launch to bestseller
Leading and setting up their Amazon strategy, set-up and growth, we leveraged Amazon Events and social channels to get The Collagen Co to bestseller status, as well as drive 807% increase in sales.
Within 4 months, we reached #1 Bestseller status, where it remains to this day.
