Amazon Australia has announced the expansion of its same-day delivery service to Perth — a move that signals the continued growth and logistical muscle of the retail giant across the country.
Prime members in Perth can now receive eligible items on the same day when ordering before midday. This new rollout follows similar launches in Sydney, Melbourne, and Brisbane, marking a significant milestone in Amazon’s investment in faster fulfilment capabilities.
Why This Matters
For brands selling on Amazon, this is more than just a logistics update — it’s a strategic opportunity:
- Faster delivery improves conversion rates: Same-day delivery is a key driver in reducing cart abandonment and increasing customer satisfaction.
- Greater visibility for fast-shipping products: Products eligible for Prime Same-Day often appear higher in search results, giving sellers a competitive edge.
- Retail readiness becomes even more critical: Inventory, product content, and advertising must now be aligned to capture this new wave of high-intent shoppers.
Final Thoughts for Sellers
As Amazon continues to reduce delivery windows, brands must evaluate:
- Are your products enrolled in FBA and eligible for Prime?
- Are you leveraging Amazon ads to maximise visibility on time-sensitive offers?
- Are your operations ready to meet the rising expectations for speed?
At TWENTY TWENTY, as an Amazon agency and Solution partner, we help brands not only stay retail-ready but fully capitalise on Amazon’s evolving logistics ecosystem. If you’re looking to better align your strategy with Amazon’s delivery advantage, let’s talk.
To speak with our Australian team, visit our contact page or call us during business hours on 1300 752 152
