What happens when your Amazon account has the wrong foundations?
Most brands don’t realise their Amazon problems are structural until they’ve spent significant budget trying to fix them with advertising alone.
Campaquip found this out the hard way. The Australian equipment brand had launched on Amazon, expanded into the US market, and hit a wall. Listings were underperforming, Brand Registry wasn’t set up correctly, images weren’t converting, and a large stock send to the US had tied up cash and knocked confidence in the channel.
The result: a brand with real product quality and genuine category demand, getting next to nothing from Amazon.
Fixing the foundations first
When Campaquip engaged TWENTY TWENTY, Australia’s specialist Amazon and marketplace agency, the approach was deliberate. Rather than layer advertising on top of a broken account, TWENTY TWENTY conducted a full audit and fixed the underlying issues first.
That meant:
- Brand Registry remediation — securing proper brand protections and unlocking the tools Campaquip was entitled to but couldn’t access
- Listing and content overhaul — rewriting product copy, restructuring titles, and replacing underperforming images with conversion-focused creative
- Inventory planning — working through the US overstock situation and building a smarter replenishment model for the future
- A+ Content and storefront — establishing a brand presence on Amazon that matched Campaquip’s off-platform quality
Only once those foundations were right did TWENTY TWENTY build out a full Amazon Ads strategy across Sponsored Products, Sponsored Brands, and Sponsored Display.
What the fireside chat covers
In this Amazon Ads-commissioned interview, TWENTY TWENTY’s Performance Manager Caspar de Roij sits down with Campaquip to walk through the full story: the early struggles, the course correction, and what a properly run Amazon account looks like when advertising and operations work together.
Topics covered include:
- The specific account issues that were limiting Campaquip’s growth
- How TWENTY TWENTY approached the fix, and in what order
- How Amazon Ads became a growth lever once the listings were ready to convert
- How Campaquip used Amazon events, including Prime Day, to drive significant sales uplift
- What’s next: the US re-launch and UK market entry now underway