More than ever, brands want to be seen and selling on Amazon – and they should be!
In Australia, Amazon experienced a staggering 48% increase in sales from last year – the marketplace is a huge and important part of the future of e-commerce in Australia and New Zealand.
If you’re in the business of Brand, Sales, E-Commerce or Managing Director trying to figure out how to sell your brand’s products on Amazon – here’s what you need to know before you get started:
SEVEN KEY STEPS TO SELL ON AMAZON
Create an Amazon seller account: In this section, there’s a few steps and decisions to make. You need to choose between an ‘Individual’ or ‘Professional’ account, and once you have activated an account, you can start listing your products for sale on Amazon.
List your products: Amazon allows you to list your products in the categories that it offers. At this stage, you will need product information and content – detailed description, a variety of high-quality images, and accurate pricing information.
Set up shipping options: How are you going to ship your products to Amazon customers? Amazon offers Fulfilment by Amazon (FBA) as well as seller-fulfilled shipping options. FBA is often a helpful choice for brands as Amazon handles storage, packing, and shipping of your products. If you choose seller-fulfilled shipping, you will need to handle these tasks yourself.
Optimise your listings: A critical step to increase your chances of making sales on Amazon. You need to include relevant keywords in your product titles and descriptions, optimise your images (high-quality, variety, image priority etc), and provide detailed product information. This all helps to sell more products.
Manage your orders: To provide excellent service and comply with Amazon’s SLA’s, you’ll need to ensure you fulfil and ship your orders on time. If you’re using FBA, Amazon will handle this for you. If you’re fulfilling orders yourself, you’ll need to ensure prompt shipping and correct tracking numbers.
Provide excellent customer service: Shoppers love good customer service, and its key to being a successful Amazon Seller. Respond promptly to customer inquiries and concerns, and handle returns professionally.
Monitor your performance: Amazon is not a set and forget sales channel. There’s a variety of tools and metrics to help you monitor your performance as a seller. Track your sales, monitor customer feedback, and optimise your listings. Maximise your Amazon presence with Amazon Advertising, Amazon A+ Content and creating an Amazon Store to tell a richer brand story, increase brand loyalty and increase your sales potential.
If you’d like help or recommendations about how to sell on Amazon, contact TWENTY TWENTY today.