In 2023, Amazon and its sellers reached a milestone, with their combined sales hitting the $700 billion mark. The total sales of third-party sellers on the platform increased by 13% compared to the previous year, reaching $480 billion. This contributed to the doubling of the Gross Merchandise Volume (GMV) in the past four years. Amazon’s sales accounted for $220 billion, marking a 6% growth.
Amazon’s global GMV increased by 11% compared to last year. This indicates a shift towards a successful marketplace model for the company.
Since 2019, the third-party marketplace has been responsible for most of the increase in sales on Amazon. This shows that Amazon is now focusing more on third-party sales rather than their sales. The market share for sellers on Amazon has been steadily increasing by 150 basis points each year.
Amazon’s 3P sellers are important for its growth. Financial journalists studying market trends should pay attention to this. The sales of the marketplace have more than doubled in recent years. Despite Amazon’s U.S. market share leveling off, the continued expansion is a subject of analysis.
Moreover, Amazon’s fulfillment capabilities have played a significant role in this growth narrative. CEO Andrew Jassy emphasized Amazon’s ability to deliver faster and at a lower cost. This efficiency helps the company maintain its low prices and compete against Shein, Temu, and TikTok.
Amazon’s operational efficiency strengthens its competitive advantage. It also supports the GMV trends that business analysts consider important for understanding e-commerce dynamics.
In 2024, Amazon’s sales will increase because of marketplace growth and improved fulfillment. This shows important trends in e-commerce that experts should watch when predicting future marketplace changes and Amazon’s role.
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