Amazon’s Generative AI: The Game Changer in Advertising
Game-changing announcement from Amazon advertising: Amazon has introduced a powerful tool to make your advertising efforts more engaging and visually appealing. In this article, we’ll explore how Amazon’s new generative AI can help advertisers, both big and small, create compelling ads with ease.
The Art and Science of Advertising
Advertising has always been a mix of art and science. While the science part has seen significant advancements in data science, analytics, and artificial intelligence, the art side has remained a challenge for many advertisers.
In a survey conducted by Amazon in March 2023, it was revealed that nearly 75% of advertisers struggled with creating compelling ad creatives and choosing the proper creative format.
Colleen Aubrey, the Senior Vice President of Amazon Ads Products and Technology, explained, “Producing engaging and differentiated creatives can increase cost and often requires introducing additional expertise into the advertising process.”
Amazon Ads is committed to making the advertising journey smoother for its customers. They aim to provide tools that deliver impactful results with minimal effort, ultimately enhancing the advertising experience for everyone involved.
Enter Generative AI
To tackle the challenge of creating engaging ad creatives, Amazon Ads has launched an exciting solution in beta—generative AI for image generation. This innovative tool is designed to break down creative barriers and empower brands to produce lifestyle imagery that can significantly improve the performance of their ads. To improve your Amazon ad performance, you can find some useful strategies here.
Let’s break down how this works:
The Power of Lifestyle Imagery
Imagine you have a product, like a toaster, and you’ve taken standard product images with a plain white background. While these images are informative, they might not be as engaging as possible.
Now, with the help of Amazon’s generative AI, you can take that toaster and place it in a lifestyle context—perhaps on a stylish kitchen counter next to a freshly baked croissant. This transformation can boost your click-through rates by a whopping 40%.
Colleen Aubrey emphasizes, “Providing tools to make image generation simple and easy is another way for us to support advertisers while also making the ads our customers see more engaging and visually rich. It’s a perfect use for generative AI—less effort and better outcomes.”
A Solution for All Advertisers
One of the remarkable aspects of this generative AI solution is that it caters to advertisers of all sizes. Whether you’re a small business owner without in-house creative capabilities or a more prominent brand seeking more efficient creative development, Amazon’s image generation tool covers you.
The best part? You can use it without a technical whiz. It’s user-friendly and incredibly accessible for all advertisers.
Using Amazon’s Image Generation Tool
Let’s dive into how you can harness the power of Amazon’s image-generation tool:
Amazon Ad Console: Start by navigating to the Amazon Ad Console. If you still need to start using it for your advertising campaigns, now might be the time to explore its capabilities.
Product Selection: Once in the console, select the product you want to create imagery for. Amazon’s generative AI will work its magic based on the product details you provide.
Generate: With the product selected, click the “Generate” button. This is where the generative AI takes over and delivers a set of lifestyle and brand-themed images in seconds.
Customization: If you have specific ideas or text prompts you’d like to incorporate, you can refine the generated image to better align with your vision.
Optimize: Here’s where you can take things a step further. You can create multiple image versions and test them to optimize their performance. This repetitiveapproach can help you fine-tune your creatives for maximum impact.