Amazon Prime Day will run for 7 full days this year—from 12:01AM AEST Tuesday 8 July to 11:59PM AEST Monday 14 July.
It’s one of the biggest sales events of the year, with deep discounts across hundreds of thousands of products. For brands selling on Amazon, it’s a key opportunity to drive sales, boost visibility, and acquire new customers.
What to Expect
Shoppers will be actively searching for deals in every category—tech, home, kitchen, fashion, beauty, toys, books, and more. Major global brands and local Australian sellers will be participating.
Past top-performing brands include:
- Apple, Dyson, Samsung, Sony, KitchenAid
- Amazon-owned brands like Echo, Alexa, Kindle, Fire TV
- Local sellers like Givewrap, which support charitable causes
Why Prime Day Matters for Advertisers
- High-intent traffic: Customers come ready to buy and are looking for deals.
- Increased exposure: Higher traffic Ads get more impressions as traffic spikes.
- Lower acquisition costs: Conversion rates often rise during the event, especially if your promotions are strong.
- Brand discovery: Many shoppers are more willing to try new brands for the first time if your offers are compelling.
How to Prepare Your Campaigns
- Review Last Year’s Data: What products converted well and what didn’t? Use this to shape your strategy.
- Start Campaigns Early: Begin building momentum a few days ahead. Early engagement can help improve placement and relevance.
- Use Sponsored Products and Sponsored Brands: Push high-margin or seasonal products. Bids will be competitive—monitor them closely.
- Set Clear Budgets and Monitor Hourly: Spend can spike. Use day-parting and placement adjustments to control pacing.
- Leverage Deals and Coupons: Promotions improve ad click-through and help listings stand out.
- Optimize Product Pages: Make sure titles, images, bullets, and A+ content are up to date. A strong page improves both organic and ad performance.
- Support with External Traffic:Drive traffic from email, socials, and influencers to amplify Prime Day campaigns.
- Prepare Inventory: Make sure stock levels are healthy and fulfilment is set up correctly. Nothing kills a sale like running out of stock.
Final Tip If you’re a new brand or testing the waters, Prime Day can give you rapid insights into what works. Watch performance in real-time, take notes, and apply learnings for Q4.
Planning to advertise this Prime Day? You don’t need to compete with everyone. Just show up where your customer is looking—and make it easy for them to say yes,