I’m thrilled to announce that I’ll be returning to host a panel at the Online Retailer Conference in Sydney on July 23rd. This year, I’ll be joined by two incredible industry leaders who have successfully navigated the Amazon landscape and can share invaluable insights from their experiences.
Meet the Panel Experts
Joining me on stage will be Nakisah Williams, founder of Craft Club, and Lorant Corba, Head of Product at Pacificomm (which includes brands like Audioengine, Creative, PXN and more). Both panelists bring unique perspectives on how Amazon has played a crucial role in their business growth strategies and how it continues to shape their future plans.
These industry veterans will share their Amazon journey to date, discussing both the challenges they’ve overcome and the opportunities they’ve seized. Their stories will provide practical insights into how Amazon can be effectively integrated into a comprehensive growth strategy.
Essential Questions We’ll Address
If you or your organisation have been contemplating an Amazon strategy, this session is designed specifically for you. We’ll be diving deep into the most pressing questions that brands face when considering Amazon as a sales channel:
Should I sell on Amazon? This fundamental question requires careful consideration of your brand positioning, target audience, and overall business objectives. We’ll explore the factors that should influence this decision.
Is Amazon good for my brand? Not every brand is suited for Amazon’s marketplace environment. We’ll discuss how to evaluate whether Amazon aligns with your brand values and long-term strategy.
How can I scale on Amazon? Once you’ve established a presence, growth becomes the next challenge. Our panelists will share proven strategies for scaling effectively on the platform.
Will we compete with our own website? This concern about channel conflict is common among brands. We’ll address how to manage multiple sales channels harmoniously while maximizing overall growth.
Why Attend This Session
The Amazon marketplace continues to evolve rapidly, and staying ahead of the curve requires insights from those who have successfully navigated its complexities. This panel offers a unique opportunity to learn from experienced practitioners who have built thriving businesses while leveraging Amazon’s vast reach.
Whether you’re just starting to explore Amazon as a potential sales channel or looking to optimise your existing presence, this session will provide actionable insights to help inform your strategy.
Join us at the Online Retailer Conference & Expo on July 23rd in Sydney for what promises to be an enlightening discussion about the future of selling on Amazon.